Custom software is worth building when the thing you do differently is the thing no platform models. The rest of the time, configuring an existing product is the better answer and we will say so.

When a build is the right call, we deliver it end to end. For a Dubai client we built a B2B trading platform across web, iOS and Android — data model, backend, applications and the AWS infrastructure underneath — and it is live, so every capability we describe can be checked in a click. For a London bullion dealer we built the e-commerce platform behind a catalogue priced continuously from a live market rate.

We work as one team across the surfaces rather than handing a mobile app to a second vendor, which is what keeps the product consistent and the integration work from becoming somebody else’s problem.

Discovery first, fixed price after — never a fixed price on a vague idea.

• Case studies
• What to ask an AI development partner before you sign